SCANTRAXX changes visual identity and vision: “Join us on our interstellar journey!” 

We all know SCANTRAXX as the visionary label that has been at the forefront of Hard Dance music genre since being founded by DJ The Prophet, Dov Elkabas, in 2002. Starting today, SCANTRAXX is embarking on a transformative journey with not only changing their visual identity but also redefining their mission and vision. “In the dynamic world of music, evolution is the key to survival.”

With the rebranding process, SCANTRAXX drew inspiration from the James Webb Space Telescope. “This emblem of human curiosity, exploration, and innovation symbolizes our commitment to discovery and the pursuit of the unknown. The telescope reveals the secrets of distant galaxies just as we explore uncharted territories of musical creativity.” 

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SCANTRAXX rebranding journey: new design, new logo, new label structure

Together with the rebranding, team SCANTRAXX chose to simplify their label structure. Previously, SCANTRAXX and SCANTRAXX BLACK operated as separate entities. Starting today, these two labels are merged into one main label: SCANTRAXX. “This consolidation reflects our openness to the full range of Hard Dance music, erasing the lines between styles and allowing for a more diverse and integrated musical experience."

The ‘next in line’ labels, SCANTRAXX Silver and SCANTRAXX Carbon, form the new SCANTRAXX NEXXUS. This label will act as a central hub that provides a platform for emerging sounds and the next generation of Hard Dance artists. SCANTRAXX PROSPEXX remains dedicated to scouting and cultivating the brand-new artists in the scene. 

“Welcome to the new SCANTRAXX”

Team SCANTRAXX is beyond proud to launch their rebranding journey today. “It is not just a cosmetic change, it’s a testament to our commitment to innovation, inclusivity, and the relentless pursuit of musical evolution without borders. As the Hard Dance genre continues to evolve, we stand ready to lead the way, exploring, discovering, and redefining what Hard Dance music means to the world.” 

To see more of the brand-new rebranding, check out the official SCANTRAXX website, Instagram and Facebook.